What's Your Why?
Nobody cares about your Story, until they know you care about their story. But nobody will buy from you until they can understand who you are, and why you are the best person to help them. This session uses the methodology of Simon Sinek's Start's With Why to help you get crystal clear on who you are, and what you are doing what you are doing in business.
Where are You Going?
Once you understand why you are doing what you are doing, you have to get clear on exactly where you are going. What is your big vision and your mission for your business? What do you want to accomplish in 10 years, and what do you need to do in the next year to be on track to get there? You will clear on this in the second coaching call.
Who is Your Hero?
Once you are clear about where you are going, it's time to dig into strategy. And you have to start with the hero of your story (HINT: It's not you!). Your ideal customer will make or break your business. Get this wrong, and you will never succeed in business. This is the first, critical step of building your strategy.
Coaching Call 4
Writing Your Hero's Journey
Once you are clear on who your hero really is, it's time to write their story. You do this by desigining the perfect set of offers to help your hero have the courage to invest their precious time and money in getting the better future that they want. Once you do this, you will have what you need to develop the funnel map and your StoryFunnel Blueprint will be set.