Original StoryFunnel Talk (London, 2016)

BONUS LESSON

Original StoryMatters Talk
(London, 2016)

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Lesson #1:
Why Story Matters?
Now, More than Ever

Lesson #2:
Who is Your Hero?
HINT:It's not You!

Lesson #3:
Writing Your Hero's Journey
Be YODA, not Luke

Lesson #4:
Mapping Your Hero's Digital Journey
It's harder, than you think

Bonus Lesson:
The Original StoryMatters Talk
Sage Business School

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