Jun 30, 2021
See the beautiful tower in the thumbnail above?
That's the Golden Gate in Kiev, Ukraine. It was built during the period when Kiev was the most powerful and wealthy empire in Europe.
At the 2:05 mark of the video you'll also see me speaking in front of the statue of Yaroslav the Wise, who built the Golden Gate in the 11th century and was literally known as the godfather of Europe.
Pretty appropriate setting for discussing how to make an impact and creating success, no?
Seriously, I packed a lot of insights and value into the video … and even made a few predictions about what’s in store for entrepreneurs in these strange times.
I also want to wrap a bow on some of these concepts and set the table for what's to come in some emails coming just around the corner...
And it starts with a famous quote:
"Russia is a riddle wrapped in a mystery inside an enigma."
That's from Winston Churchill. But couldn't the same be said about creating and sustaining a successful online business?
I mean, think about it...
You have to get your product right ... find your ideal customer ... build out your funnel ... write ad copy that converts to an eventual positive ROI ... close your prospects into sales ...
... and if all THAT wasn't enough ...
...you also have to figure out all your tech to patch it all together!
I mean, doesn't all that sound like one big riddle wrapped in a mystery inside a Facebook algorithm?
(Sorry, I can’t resist taking digs at certain tech giants :-)
Do you want to know why I took a film crew to some of my favorite parts of Kiev to shoot these videos I’ve been sending you?
Number one, I wanted to illustrate the power of storytelling as an alternate way to market yourself compared to the pushy, manipulative tactics that so many other gurus tell you is necessary.
(They're simply not. In fact, they'll work against you in the long run.)
The second reason is because there is a spirit of independence in Kiev that aligns with my sense of freedom and autonomy.
And I'm not just talking about evil empires that engage in nation building.
I'm talking about digital empires that don't have YOUR best interests at heart.
If you watched the film, "The Social Dilemma," which explains the dangerous ramifications of social media platforms that care only about keeping you engaged addicted, then you already know about one piece of that.
There's more, of course. A LOT more.