Our mission

We Help Business Owners Tell Inspiring Stories to Grow Their Business Online

Our vision

We Believe in the Power of Stories for Good

The world is hurtling into the digital age.

Every business owner now knows that they will make their future online.

It's never been easier to get your message out there.

If you have an idea (a product or a service) that can change the world, you can put your message out there and connect with your audience.

And here's the good news.

But BECAUSE it's never been easier to get your message out there.

It's never been harder to get people to listen or to care.

Everyone is trying to their message out there online.

Especially people who have nothing important to show or to say.

They have exactly the same opportunity as you to get an audience.

And this is the great paradox of the digital age.

The secret to breaking through the noise is simple.

Master the ancient art of StoryTelling.

Truly connect with the people you are trying to help.

Understand the story they want to live in their life.

And help them see how your product or service can help them do this.

We have been helping business owners tell powerful, authentic stories online for the last 10 years.

We would love to help you tell yours.

Help Me Tell My Story

Get 77% Off the StoryFunnel MasterClass

We have put everything you need to know about telling the Story you need to grow your business in one, action-packed, definitive StoryTelling MasterClass. This training includes:

  • 6 Hours of HD Storytelling Training

  • 8 Funnel Maps & Strategy Descriptions

  • Your Complete Small Business Tech Audit

  • 1 x Discovery & Q&A Call

Learn About the MasterClass

Our story

Our StoryTelling in the Digital Age Journey

August2013

The Original StoryFilm Idea

The original idea for the StoryFunnel came in 2013, while filming for the world's top Triathlon coaches. None of them wanted to be caught 'selling' their products online in an inauthentic way. So we decided to use StoryTelling in the same documentary film-style way that I was familiar with as a history teacher.

The Original Sales Film for StoryFunnels. On set with Film-Maker Ryan Spanger

January2016

Launching the StoryTelling Agency

Based on the original success of the StoryFilms, Samuel P.N. Cook started a new company called James Cook Media in  Poland. Here ee started teaching a Traffic and Conversion Meetup with Ewa Wysocka at Google's Innovation Campus in Warsaw. It was during these meetups where the original idea for teaching StoryTelling & Marketing was born.

James Cook Media
After James Cook Publishing ran out of money, the owner, Samuel P.N. Cook started a new company called James Cook Media in Warsaw, Poland. He started teaching a Traffic and Conversion Meetup with Ewa Wysocka of Tribe47 at Google's Innovat

October2016

$1.8 Million StoryFunnel Case Study

From March 2016 - January 2017, James Cook Media built a marketing funnel on the future SanityDesk Software that generated $1.8 Million in revenue for Peter Sage, a business development coach. Peter was also the first user of the SanityDesk software we used to deliver the idea of StoryFunnels to the world - combining the Art (Story) with the Science (Funnels) of Digital Marketing.

$1.8 Million Case Study
From March 2018 - October 2018, James Cook Media built a marketing funnel on the future SanityDesk Software that generated $1.8 Million in revenue for Peter Sage, a business development coach. Peter Sage was SanityDesk Customer #1.

January2017

Launching the Original StoryGuild

After the Sage Business School talk, dozens of members from the Sage Business School community asked for help building, and scaling their businesses online. At this point, James Cook Media Founder Samuel P.N. Cook formed the StoryGuild, a 1-year marketing Program to help business owners and marketers build and execute a comprehensive marketing strategy online.

The StoryGuild
After the Sage Business School talk, dozens of members from the Sage Business School community asked for help building, and scaling their businesses online. At this point, James Cook Media Founder Samuel P.N. Cook formed the StoryGuild, a 1

January2018

The StoryMatters Workshop

In an effort to bring more StoryFunnels to the world, using our own SanityDesk software, and our video team, we launched the StoryFunnel Workshop. Over the next year and a half, over 50 clients would build and launch their funnel online in a 6-day workshop using the StoryFunnel methodology and our software to test the ideas.

StoryMatters Workshop
By January 2018, our old lead developer Krzysztof had rejoined our development team and had brought our internal product to the point where other clients were using it for their funnels. We decided to launch a mass, early beta test o

May2018

StoryTelling in the Digital Age MasterClass

After years of teaching StoryTelling to high-level coaching clients, we released the StoryTelling in the Digital Age MasterClass, which is the world's top StoryTelling Educational content online, selling over $2 MM in StoryTelling Training with its content over the next 3 years.

Angel Investment Journey
Angel Investment Journey

After hiring a high-end UI/UX designer in 2018, and engaging additional developers to build a SaaS worthy product, we decided to raise money for Software development for James Cook Media. In August 2018,

November2019

The Founding of SanityDesk

Over 4 years after writing the first line of code, we decided to launch our Tech Startup SanityDesk to enable entrepreneurs from all over the world to use the power of StoryFunnels to build their business online. We formed SanityDesk as a SaaS startup on the 31st of October 2019. Since then, we have raised over $1.75 MM in Angel Investment. Our tech and main support offices remain in Kyiv, Ukraine. 

First Line of Code
In the beginning, the first line of code was written for James Cook Publishing at Hub:raum's innovation hub in Krakow, Poland by Krzysztof (our lead developer) for CMS to manage and build websites and funnel pages for our clients. The d

May2021

The StoryFunnel MasterClass Is Born

In February 2020 SanityDesk launched a Closed BETA version of its software. Based on the early success of our technology, and the need for our clients to learn how to tell their stories online, we launched the StoryFunnel Academy to marry the Art (StoryTelling) and Science (Funnels) into one powerful educational philosophy to help entrepreneurs grow their business online.

training

Samuel P.N. Cook

Co-Founder & CEO, SanityDesk

Samuel P.N. Cook graduated from West Point in 2000. He went on to become a U.S. Armored Cavalry Officer where he served as the Regimental Adjutant for Colonel H.R. McMaster in the Battle of Tal Afar in 2005-2006 that was cited by President Bush as a turning point in the war. With a front-row seat to history, Sam was responsible for the media messaging and writing the history of this campaign.

In 2007, Sam returned to Iraq as the commander of Crazyhorse Troop, 1st Squadron, 3d Armored Cavalry Regiment where he was cited in the Washington Post and Tom Rick’s best-selling book on Iraq for his novel counterinsurgency strategy that combined tribal negotiations and police trained parole system for a mass surrender. When he returned from Iraq in 2008, Sam went on to get a Master's in Art Degree in Russian and Ukrainian history at New York University’s Jordan Center for Slavic Studies. He then went on to teach history at West Point from 2010-2013.

Sam founded James Cook Media in 2013 after leaving the army. The company is a storytelling marketing agency that focuses on growing then brands of authors and experts around the world. Here he created the StoryMatters mini-course with over 100,000 subscribers as well as the StoryMatters Podcast.

in 2019, he founded SanityDesk, a full-stack software solution for experts and small service businesses to launch and manage their business online. SanityDesk is funded by Angel investors and is rapidly becoming an innovative solution for savvy marketing professionals who help small business owners grow their brand online.

Samuel P.N. Cook

Co-Founder & CEO, SanityDesk

Samuel P.N. Cook graduated from West Point in 2000. He went on to become a U.S. Armored Cavalry Officer where he served as the Regimental Adjutant for Colonel H.R. McMaster in the Battle of Tal Afar in 2005-2006 that was cited by President Bush as a turning point in the war. With a front-row seat to history, Sam was responsible for the media messaging and writing the history of this campaign.

In 2007, Sam returned to Iraq as the commander of Crazyhorse Troop, 1st Squadron, 3d Armored Cavalry Regiment where he was cited in the Washington Post and Tom Rick’s best-selling book on Iraq for his novel counterinsurgency strategy that combined tribal negotiations and police trained parole system for a mass surrender. When he returned from Iraq in 2008, Sam went on to get a Master's in Art Degree in Russian and Ukrainian history at New York University’s Jordan Center for Slavic Studies. He then went on to teach history at West Point from 2010-2013.

Sam founded James Cook Media in 2013 after leaving the army. The company is a storytelling marketing agency that focuses on growing then brands of authors and experts around the world. Here he created the StoryMatters mini-course with over 100,000 subscribers as well as the StoryMatters Podcast.

in 2019, he founded SanityDesk, a full-stack software solution for experts and small service businesses to launch and manage their business online. SanityDesk is funded by Angel investors and is rapidly becoming an innovative solution for savvy marketing professionals who help small business owners grow their brand online.

FREE StoryTelling Training

Learn How to Apply StoryTelling to Your Business

Tell us about your business by answering 1 short question, and watch a FREE Video on how to apply StoryTelling to Grow Your Business. At the end of the video, you will have a chance to sign-up to get 1-on-1 help growing your business with StoryTelling.

NOTE: Please mark this call in your calendar before you show up (you will get a reminder as soon as you complete the form)

Yes, I Want This Training